Choosing the right type of gold for your jewellery can feel confusing — with so many options, how do you know which one’s the most durable or fits your style best? That’s exactly why we’ve put together this simple guide.

Here, you’ll learn everything from what makes rose gold unique to how gold purity is measured, and how each variation affects the look, feel, and strength of your jewellery.

Whether you’re shopping for a meaningful gift or treating yourself to something timeless, this guide will help you understand which gold carat or alloy best suits your lifestyle. Explore the insights below to make an informed, confident choice before you purchase your next diamond or gold piece with us.